Announcing Lance Couch as Our New Chief Operating Officer (COO)


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We’re thrilled to introduce a pivotal moment in our company’s history. T.W. Frierson, known for excellence in construction, innovation, and client satisfaction for 65 years, is taking a bold step forward.


At our recent Bi-Annual Meeting, we unveiled a transformative moveā€”the creation of the Chief Operating Officer (COO) position. This strategic decision is aimed at enhancing operational efficiency, refining service delivery, and harmonizing our diverse business units to better serve our clients.


After a nationwide selection process, we’re proud to introduce Mr. Lance Couch as our inaugural COO. With two decades of success in the construction industry, Lance’s experience spans designing and constructing mission-critical and healthcare facilities across the United States. He brings a unique perspective, combining financial expertise with practical construction insights.


Lance’s true strength lies in his commitment to building high-performing teams, fostering relationships, and aligning with our core vision of “creating a foundation for people to thrive.” His journey with us began on August 28th, and we’re confident his presence will invigorate our operations and enrich our culture.


Please join us in welcoming Lance Couch as the COO of T.W. Frierson. Together, we’re ushering in a new era of collaboration, innovation, and client-centric excellence as we embark on this exciting chapter of growth and achievement.

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